Yes, discourse analysis is fashionable enough for MTV. Simon Lindgren, Associate Professor of Sociology at Umeå University, Sweden, is starring in four short clips on Swedish MTV.
In the first one, I say a few words about reality television as a research subject. The second one is about the fact that one can actually make a career out of analyzing popular culture. The third one will appear before episodes of The Hills, and represents an ultra brief reflection on identity work and beauty culture. The fourth and final one will air before episodes of Life of Ryan, and gives an equally brief analysis of changing ideals of masculinity.
He is also presenting an interesting paper at the upcoming CAQR2009 (2nd International Conference on Computer-Aided Qualitative Research), which combines Laclau and Mouffe’s approach to discourse with bibliometric and network analytical tools — albeit focusing analysis on the print-textual level.