Entextualization

How’s this for a perfect example of entextualization – the decontextualization of discourse from one location and its decontextualization in another; sure to remind many of the practices of media production! (Refs for entextualization including Bauman, Briggs and Silverstein here).

In the beginning was the Plan, and then the Program; And the Plan was without form, and the Program was void;

And Darkness was upon the faces of the professors; And they spake unto the Associate Dean, saying “It is a Crock of Shit, and it stinks”;

And the Associate Dean went unto the Dean, and he spake unto him saying, “It is a Crock of Faeces, and non may abide the Odour thereof;

And the Dean went unto the Vice President, and he spake unto him saying, “It is a Container of Excrement, and it is very strong, such that none may abide before it;

And the Vice President went unto the President, and he spake unto him saying, “It is a Vessel of Fertiliser, and none may abide its strength;

And the President went unto the Vice Chancellor, and he spake unto him saying, “It containeth that which aids Plant Growth, and it is very strong;

And the Vice Chancellor went unto the Chancellor, and he spake unto him saying, “It promoteth growth, and it is very powerful;

And the Chancellor went unto the Board of Regents, and he spake unto them saying, “This potent and vigorous Plan will promote the Growth of the University;

And the Board looked upon the Plan, and saw that it was good, and ordered its Implementation forthwith.

…via the sysfunc email list…

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