Mass media and social media

Deb Roy, from MIT, on TED. From approx. min 12, he demonstrates a fascinating hi-tech method for linking up specific “mass media” moments to what is said about these media moments on social media.

With this, it’s possible to trace the circulation of discourse among media formats, looking at which actors, facebookers, blogs, etc. feed back into mass media and strengthen particular stories or angles on stories.

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